Instagram App Edits, now on your desktop

Edit like a studio.
Post like a creator.

The video editor from Instagram, rebuilt for the big screen. Multi-track timelines, frame-accurate trims, and keyboard-speed editing - still completely free.

v1.0 concept · macOS 13+ / Windows 11 · no watermarks

summer-reel-final-v3.edits 1080×1920 · 30 fps

Media

beach_01.mp4
pool_b-roll.mp4
sunset_04.mp4
00:00:00;00 golden hour hits different ✦

Adjust

Exposure+0.4
Saturation+12
Speed1.0×
00:00:00;00 / 00:00:24;00 drag anywhere on the timeline to scrub
00:0000:0600:1200:1800:24
beach_01.mp4
pool_b-roll.mp4
sunset_04.mp4
CC · "golden hour hits different"
CC · "wait for it"
00:00 → 00:08

Built for the big screen

Everything you love about Edits on your phone, with the room and precision a desktop deserves.

🎞

Multi-track timeline

Stack video, audio, captions, and overlays on a full-width timeline. Zoom from a whole reel down to a single frame.

✂️

Frame-accurate trims

Trim, split, and ripple-edit to the exact frame with snapping and magnetic clips. 30 fps means 30 chances to nail the cut.

📁

Drag in anything

Pull footage straight from Finder or Explorer, an SD card, or your camera roll. ProRes, HEVC, and 4K supported.

✨

AI tools, full power

Auto-captions, cutouts, and green screen run faster on desktop hardware - and preview in real time.

00:08 → 00:14

Your hands never leave the keyboard

The shortcuts editors already know, so the cut keeps pace with your ideas.

JKLShuttle backward, pause, forward
IOMark in and out points
⌘BSplit clip at playhead
SpacePlay / pause
⌘EExport for Reels
00:14 → 00:19

Start on your phone. Finish at your desk.

  • Drafts sync automatically between Edits on mobile and desktop.
  • Capture on the go, then color, caption, and fine-cut on the big screen.
  • Every project stays editable on both - no exports, no transfers.
⇄
00:19 → 00:24

Export once, post everywhere

Presets tuned for where your video is going - watermark-free, every time.

RecommendedReels9:16 · 1080×1920 · 30 fps
Stories9:16 · 1080×1920 · 15 s
Feed4:5 · 1080×1350
Customup to 4K · H.264 / HEVC
00:24 → 00:30

What is Edits?

Edits is the video creation app from Instagram, built for creators who want high-quality results without complicated workflows. It combines modern editing tools with creator-focused features like idea tracking and performance insights, so you improve your content over time - not just edit faster.

If you're used to juggling apps - notes for ideas, one editor for cutting, another for captions - Edits keeps the whole creator workflow in one place. The desktop version brings that same workflow to the big screen.

00:30 → 00:38

Why creators use Edits

Built around real creator needs - the whole video workflow stays simple, without losing the tools that make content look polished.

⚡

Fast workflow

Create and edit videos without heavy setup - on your phone or at your desk.

🛠

Creator-friendly tools

Features focused on short-form content creation, not bloated pro menus.

🗒

Idea tracking

Keep track of what to film next and what's working.

📈

Actionable insights

Understand performance and improve future posts.

🔁

All-in-one process

From idea → edit → publish, in one place.

00:38 → 00:46

Everything creators need to make better videos

Edits is built around real creator workflows - fast editing, consistent output, and insights that help you improve with every post.

🎬

Powerful editing tools

The core features creators actually use every day - trim and cut clips, refine timing, and build clean edits quickly. Built for short-form production where speed and clarity matter.

📲

Built for Reels & short-form

Optimized for vertical content creation. If you post to Instagram regularly, it fits naturally into your workflow and makes consistent output easier.

💡

Track your ideas

The biggest creator problem isn't editing - it's staying consistent. Edits includes simple ways to track content ideas and keep projects moving.

📊

Actionable insights

Spot patterns - which hooks hold attention, which formats perform better, and what style fits your audience.

✦

Simple, but pro-looking

Designed to feel easy while still producing polished results - and with the desktop version, you get pro-level room without pro-level complexity.

00:46 → 00:56

How Edits works

From capturing ideas to publishing polished videos, Edits keeps the workflow fast, focused, and easy to repeat.

Capture or import clips in Edits
STEP 01

Capture or import your clips

Use footage from your camera roll, your camera, or drag files straight from your desktop. Start ideas instantly without breaking your creative flow.

Edit and assemble your video
STEP 02

Edit and assemble your video

Trim clips, align timing, and build a clean sequence on the multi-track timeline. Optimized for short-form videos where speed matters.

Enhance video using creative tools
STEP 03

Enhance with creative tools

Add finishing touches - captions, color, overlays - to improve clarity and style. Small refinements make a big difference in watch time.

Export and publish
STEP 04

Export and publish

Save and share your video to your preferred platform. Clean exports ensure your content looks sharp everywhere.

Review insights and improve videos
STEP 05

Review insights and improve

Learn what performs best and plan your next video. Use insights to repeat what works and grow faster.

00:56 → 01:04

Create any type of short-form video - your way

Edits is ideal for creators building content in any niche. From fast trends to polished brand videos, everything starts here.

📱

Instagram Reels

Fashion, travel, food, lifestyle, and everyday creator content.

▶️

YouTube Shorts

Vertical videos optimized for short attention spans and fast discovery.

🎵

TikTok-style videos

Trendy, vertical, audio-driven videos made quickly.

🏷️

Product & brand videos

Showcase products, promos, and branded storytelling.

🎓

Tutorials & education

Explain, teach, and guide with clean edits and clear pacing.

🔁

Before / after edits

Highlight transformations with simple, effective cuts.

📹

Vlogs & daily videos

Capture everyday moments and turn them into watchable stories.

🔥

Trending & audio-based

Create videos built around trending sounds and formats.

01:04 → 01:12

A creator-first approach to video editing

Edits is part of a new generation of creator-first editing tools. If you've used other editors, here's the simple difference.

Edits

  • Creator workflow: ideas + editing + insights
  • Built for short-form & vertical video
  • Focus on consistency and performance
  • Simple tools that still look professional

Other editing apps

  • Strong focus on editing tools only
  • Heavy templates, effects, and presets
  • Less emphasis on creator workflow
  • Often designed for one-off edits

Which editor should you choose?

  • Want creator workflow + insights → Edits
  • Want heavy templates & effects → Some third-party editors may fit better
  • Want simple trimming only → Basic editors are enough
01:12 → 01:18

Who is Edits for?

Built for creators who want speed, clarity, and consistency - a clean workflow without the complexity of traditional pro desktop software.

📅

Consistent creators

Creators who post weekly or daily and need a fast editing workflow to stay consistent.

📱

Short-form video creators

Anyone creating vertical videos for Reels, Shorts, or TikTok-style platforms.

🖥

Desk-session editors

Creators who want the comfort of a keyboard, mouse, and big screen for longer edit sessions.

📊

Growth-focused creators

Creators who want to improve performance using insights, not just edit videos.

🌱

Beginners & new creators

Beginners who want a clean, easy workflow that still produces polished results.

Good to know: if you're a full-time editor doing complex effects or cinematic work, you may still prefer advanced professional tools. For most creators, Edits is designed to be fast, clean, and practical.
01:18 → 01:26

Small changes that make a big difference

If you want your videos to perform better, focus on clarity, pacing, and learning from what already works.

🪝

Start with a strong hook

The first 1–2 seconds matter most. Open with movement, emotion, or a clear promise to stop the scroll.

✂️

Keep clips purposeful

Remove filler and pauses. Every clip should move the story forward or deliver value.

💬

Use captions

Captions improve watch time, accessibility, and understanding - especially for sound-off viewers.

📤

Export in high quality

Always export in the highest supported quality so your video stays sharp after platform compression.

🧪

Test different formats

Try tutorials, storytime, before/after, or list-style videos. Different formats win with different audiences.

🔍

Repeat your winners

Check insights, then repeat and refine what performs best. Growth comes from patterns, not guesses.

01:26 → 01:34

Questions about using Edits

Quick answers to common questions about availability, features, and usage.

Edits is free, with no watermarks on exports. Feature availability can vary by region and platform, so check the app store listing for the latest details.

Edits is available on iOS and Android. This page is a concept demo for a desktop version for macOS and Windows. Availability can vary by device and region.

They have different strengths. CapCut focuses on templates and effects, while Edits emphasizes creator workflow and insights. The best choice depends on your content style.

In most cases, yes - but usage depends on music, media rights, and platform policies. Always confirm licensing for audio and assets you include.

Instagram Reels, YouTube Shorts, TikTok-style edits, tutorials, product videos, vlogs, and more - anything short-form and vertical is a natural fit.

The cut is waiting.

Free to download. Free to use. No watermarks, ever.

00:01:34;00 - END OF SEQUENCE